Virtual Is Here To Stay: ‘Without Technology, The Business Wouldn’t Have Survived’

Courtesy of EventcubeEventcube founders Kieran Alington (left) and Wil Troup.

England has reopened for business, but there have never been more uncertainties surrounding the realities of attending live events in the future. While governments are currently debating the types of entry requirements that’ll get ticket buyers through the gates, proof of vaccination, recovery, or a negative test are already becoming widely accepted mandates. 

Thus, the list of people excluded from attending physical events expanded from fans, who cannot make the journey for various reasons, to fans, who cannot or don’t want to get vaccinated or get a test each

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