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Milwaukee World Festival unveils Summerfest Business Alliance program

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Photo: Summerfest

Milwaukee World Festival, Inc., the producer of Summerfest, announced today that it has created a new business program, the Summerfest Business Alliance. In a news release, the organization said the program was developed to provide companies and their employees with “unique entertainment experiences, as well as facilitating networking and volunteer opportunities for members throughout the year.”

“We wanted to create a program that delivers value to companies and their employees well beyond the nine days of Summerfest, said Don Smiley, president and chief executive officer of Milwaukee World Festival, Inc.

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