How do you begin to rebuild your company after your industry lost more than $35 billion in 2020 in the U.S. alone? How do you inspire confidence when your industry continues to lose $150 million a day?
This is the challenge U.S. airlines face right now. They must spend money even while they are losing money, hoping that when the pandemic ends, a flurry of travel will justify their expenditures.
Many industries face similar challenges right now. As they convince stakeholders to take risks with