Auto Insurance Shopping Stabilizes, State-Level Competition Intensifies: J.D. Power

As the country hits the one-year mark of the arrival of COVID-19, auto insurance industry trends are beginning to show a return to the pre-pandemic baseline, which will further intensify the ongoing customer acquisition war.

As consumers hunkered down under stay-at-home orders last spring, with their mobility limited and their bank accounts braced for financial uncertainties, they embarked on a flurry of auto insurance shopping activity. According to J.D. Power’s new real-time shopping tracker – Loyalty Indicator and Shopping Trends (LIST) – shopping activity surged as high as near 20{98cae0078f524eff3ab8ec32cf55b261677ef6c8a6ed6e94d92a4234b93f46b6} in the early part of the pandemic, as customers looked

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