How LIC’s insurance coverage brokers are gearing up for the IPO and competing with digital distribution channels
Indians throughout generations have been used to coping with the ever present Life Insurance coverage Company of India (LIC) agent, who has pursued and cajoled them into shopping for life insurance coverage insurance policies – typically their first-ever funding.If the central authorities has banked on LIC to hold out a crucial rescue acts on the eleventh hour, the state-owned firm has relied on its 1.35-million-strong military of brokers in its journey in the direction of turning into an omnipresent entity in Indians’ financial savings portfolio. LIC’s brokers make up over 55 % of the entire agent community within the nation.