Abstract: Global Digital OOH Market to Reach US$35. 1 Billion by the Year 2027. Amid the COVID-19 crisis, the global market for Digital OOH estimated at US$18.

New York, Aug. 09, 2021 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the report “Global Digital OOH Industry” – https://www.reportlinker.com/p05798366/?utm_source=GNW
8 Billion in the year 2020, is projected to reach a revised size of US$35.1 Billion by 2027, growing at a CAGR of 9.3{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} over the analysis period 2020-2027.Billboard, one of the segments analyzed in the report, is projected to grow at a 10{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR to reach US$17.2 Billion by the end of the analysis period.After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Transit segment is readjusted to a revised 9.1{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR for the next 7-year period. This segment currently accounts for a 25.7{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} share of the global Digital OOH market.

The U.S. Accounts for Over 29.6{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} of Global Market Size in 2020, While China is Forecast to Grow at a 8.7{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR for the Period of 2020-2027

The Digital OOH market in the U.S. is estimated at US$5.6 Billion in the year 2020. The country currently accounts for a 29.64{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$6.1 Billion in the year 2027 trailing a CAGR of 8.7{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 8.6{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} and 7.6{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 7.6{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR while Rest of European market (as defined in the study) will reach US$6.1 Billion by the year 2027.

Street Furniture Segment Corners a 19.9{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} Share in 2020

In the global Street Furniture segment, USA, Canada, Japan, China and Europe will drive the 8.6{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR estimated for this segment. These regional markets accounting for a combined market size of US$3 Billion in the year 2020 will reach a projected size of US$5.3 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$4.1 Billion by the year 2027.

Select Competitors (Total 45 Featured)

  • Adams Outdoor Advertising

  • AOTO Electronics Co., Ltd

  • APG|SGA SA

  • Ayuda Media Systems

  • Bell Media

  • Broadsign International LLC

  • Clear Channel Outdoor Holdings, Inc.

  • Daktronics, Inc.

  • Global

  • JCDecaux Group

  • Lamar Advertising Company

  • oOh!media Limited

  • Outfront Media, Inc.

  • Pattison Outdoor Advertising

  • Primedia Outdoor

  • Ströer SE & Co. KGaA

Read the full report: https://www.reportlinker.com/p05798366/?utm_source=GNW

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
Influencer Market Insights
An Introduction to Digital OOH
Digital OOH: Current Market Scenario and Outlook
A Brief Overview of Trends Shaping the DOOH Market
Product Segment Analysis
Digital Billboards: Prominent Category
Digital Billboards Vs. Traditional Billboards
Transit Media Emerges as New Growth Vertical
Rising Demand for Street Furniture
Some Forms of Street Furniture
While Developed Regions Remain Major Revenue Contributors,
Developing Regions Exhibit Fast Paced Growth
EXHIBIT 1: World Digital OOH Market by Region (2019 & 2025):
Percentage Breakdown of Revenues for Developed and Developing
Regions
EXHIBIT 2: World Digital OOH Market – Geographic Regions Ranked
by {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR (Revenues) for 2018-2025: China, Asia-Pacific, Latin
America, Middle East, Africa, Canada, USA, Europe, and Japan
Economic Scenario and Its Impact on Digital OOH Market
EXHIBIT 3: Global Economic Outlook: Real GDP Growth Rates in {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272}
by Country/Region for the Years 2018 through 2021
COMPETITIVE LANDSCAPE
Digital OOH: Fragmented Marketplace
Recent Market Activity
Global Outdoor Advertising Competitor Revenues in US$ Billion
Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS
Adams Outdoor Advertising (USA)
AOTO Electronics Co., Ltd (China)
APG|SGA SA (Switzerland)
Bell Media (Canada)
Broadsign International LLC (Canada)
Ayuda Media Systems (Canada)
Clear Channel Outdoor Holdings, Inc. (USA)
Daktronics, Inc. (USA)
Global (UK)
JCDecaux Group (France)
Lamar Advertising Company (USA)
oOh!media Limited (Australia)
Outfront Media, Inc. (USA)
Pattison Outdoor Advertising (Canada)
Primedia Outdoor (South Africa)
Ströer SE & Co. KGaA (Germany)

3. MARKET TRENDS & DRIVERS
Growing Importance of Outdoor Advertising Creates Fertile
Environment for Digital OOH
A Note on Evolution of Outdoor Advertising
EXHIBIT 4: World Outdoor Advertising Expenditure (in US$
Billion) for the Years 2018 through 2025
EXHIBIT 5: Breakdown World Outdoor Advertising Expenditure
(in {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272}) by Region/Country for the Year 2019
Leading Advertisers in OOH Spending Globally
Digital OOH Rides on the Urbanization Wave
EXHIBIT 6: World Urban Population in Thousands: 1950-2050
EXHIBIT 7: Degree of Urbanization Worldwide: Urban Population
as a {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} of Total Population by Geographic Region for the Years
1950, 1970, 1990, 2018, 2030 and 2050
EXHIBIT 8: Percentage of Urban Population in Select Countries
for 2018, 2020, 2030, 2040 and 2050
Urban Skyscrapers with Building Wrap Screens Drive Adoption
Increased Vehicular Traffic in Urban Territories Augurs Well
Smart City, the New Urban Infrastructure Concept, to Drive Next
Wave of Growth in DOOH
EXHIBIT 9: World Smart City Investments (in US$ Billion) for
the Years 2018 through 2025
EXHIBIT 10: Breakdown of World Smart City Investments (in {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272}) by
Country/Region for the Year 2019
Airports: Niche Segment
Smart Airports to Widen Airport DOOH
EXHIBIT 11: World Smart Airport Investments (in US$ Million)
for the Years 2018 through 2025
Programmatic Approach Steps In to Instigate Broad-based
Opportunities for Digital OOH
Fragmented In-Home Advertising Extends Opportunities
Special Entertainment Events Provides Momentum
Technological Confluence Sparks Innovative Approaches to
Digital OOH
AI and Data Analytics Come to the Fore to Enhance DOOH
Capabilities
Smartboards Enhance Viewer Recall of Outdoor Ads
Gesture Technology Proliferates the DOOH Vertical
The Rise of Augmented Reality & Nex-Gen Glad-vertising
Eco-Friendly Designs, Sleeker Hardware & Smarter Software
Proliferate DOOH Domain
Issues & Challenges
Lack of Measurement: A Key Impediment
Unconventional Pricing Models
Issues with Targeting & Attribution
Safety Issues Being Taken to Higher Levels
Municipal Contracts: Inducing Uncertainty into Business
Unfavorable Regulations for Outdoor Advertising
Competition from Established & Emerging Forms of Advertising:
A Challenge to Reckon With

4. GLOBAL MARKET PERSPECTIVE
Table 1: World Current & Future Analysis for Digital OOH by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 2: World Historic Review for Digital OOH by Geographic
Region – USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets – Independent Analysis
of Annual Sales in US$ Billion for Years 2014 through 2019 and
{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 3: World 13-Year Perspective for Digital OOH by
Geographic Region – Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa Markets for Years 2014, 2020 & 2027

Table 4: World Current & Future Analysis for Billboard by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 5: World Historic Review for Billboard by Geographic
Region – USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets – Independent Analysis
of Annual Sales in US$ Billion for Years 2014 through 2019 and
{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 6: World 13-Year Perspective for Billboard by Geographic
Region – Percentage Breakdown of Value Sales for USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa for Years 2014, 2020 & 2027

Table 7: World Current & Future Analysis for Transit by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 8: World Historic Review for Transit by Geographic Region –
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets – Independent Analysis
of Annual Sales in US$ Billion for Years 2014 through 2019 and
{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 9: World 13-Year Perspective for Transit by Geographic
Region – Percentage Breakdown of Value Sales for USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa for Years 2014, 2020 & 2027

Table 10: World Current & Future Analysis for Street Furniture
by Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 11: World Historic Review for Street Furniture by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 12: World 13-Year Perspective for Street Furniture by
Geographic Region – Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2014, 2020 & 2027

Table 13: World Current & Future Analysis for Other Products by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 14: World Historic Review for Other Products by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 15: World 13-Year Perspective for Other Products by
Geographic Region – Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2014, 2020 & 2027

Table 16: World Current & Future Analysis for Outdoor by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 17: World Historic Review for Outdoor by Geographic
Region – USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets – Independent Analysis
of Annual Sales in US$ Billion for Years 2014 through 2019 and
{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 18: World 13-Year Perspective for Outdoor by Geographic
Region – Percentage Breakdown of Value Sales for USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa for Years 2014, 2020 & 2027

Table 19: World Current & Future Analysis for Indoor by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 20: World Historic Review for Indoor by Geographic Region –
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets – Independent Analysis
of Annual Sales in US$ Billion for Years 2014 through 2019 and
{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 21: World 13-Year Perspective for Indoor by Geographic
Region – Percentage Breakdown of Value Sales for USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa for Years 2014, 2020 & 2027

Table 22: World Current & Future Analysis for Commercial by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 23: World Historic Review for Commercial by Geographic
Region – USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets – Independent Analysis
of Annual Sales in US$ Billion for Years 2014 through 2019 and
{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 24: World 13-Year Perspective for Commercial by
Geographic Region – Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2014, 2020 & 2027

Table 25: World Current & Future Analysis for Infrastructural
by Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 26: World Historic Review for Infrastructural by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 27: World 13-Year Perspective for Infrastructural by
Geographic Region – Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2014, 2020 & 2027

Table 28: World Current & Future Analysis for Institutional by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 29: World Historic Review for Institutional by Geographic
Region – USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets – Independent Analysis
of Annual Sales in US$ Billion for Years 2014 through 2019 and
{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 30: World 13-Year Perspective for Institutional by
Geographic Region – Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2014, 2020 & 2027

Table 31: World Current & Future Analysis for Other Verticals
by Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 32: World Historic Review for Other Verticals by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 33: World 13-Year Perspective for Other Verticals by
Geographic Region – Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2014, 2020 & 2027

III. MARKET ANALYSIS

UNITED STATES
The United States: Major Market for Digital OOH
Prominent Market Drivers
Digital Billboards Continue to Grow in Prominence
Technology Developments Sharpen Growth in Digital Billboards
Vertical
Banking & Financial Services Firms Rely on DOOH
Tough Regulatory Stance: Major Challenge
Advertising Market Data
EXHIBIT 12: US Advertising Market by Medium (2020): Percentage
Breakdown of Ad Spending for Digital, Outdoor, Print, Radio
and Television
Table 34: USA Current & Future Analysis for Digital OOH by
Product – Billboard, Transit, Street Furniture and Other
Products – Independent Analysis of Annual Sales in US$ Billion
for the Years 2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 35: USA Historic Review for Digital OOH by Product –
Billboard, Transit, Street Furniture and Other Products Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 36: USA 13-Year Perspective for Digital OOH by Product –
Percentage Breakdown of Value Sales for Billboard, Transit,
Street Furniture and Other Products for the Years 2014, 2020 &
2027

Table 37: USA Current & Future Analysis for Digital OOH by
Application – Outdoor and Indoor – Independent Analysis of
Annual Sales in US$ Billion for the Years 2020 through 2027 and
{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 38: USA Historic Review for Digital OOH by Application –
Outdoor and Indoor Markets – Independent Analysis of Annual
Sales in US$ Billion for Years 2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 39: USA 13-Year Perspective for Digital OOH by
Application – Percentage Breakdown of Value Sales for Outdoor
and Indoor for the Years 2014, 2020 & 2027

Table 40: USA Current & Future Analysis for Digital OOH by
Vertical – Commercial, Infrastructural, Institutional and Other
Verticals – Independent Analysis of Annual Sales in US$ Billion
for the Years 2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 41: USA Historic Review for Digital OOH by Vertical –
Commercial, Infrastructural, Institutional and Other Verticals
Markets – Independent Analysis of Annual Sales in US$ Billion
for Years 2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 42: USA 13-Year Perspective for Digital OOH by Vertical –
Percentage Breakdown of Value Sales for Commercial,
Infrastructural, Institutional and Other Verticals for the
Years 2014, 2020 & 2027

CANADA
Advertising Market Overview
EXHIBIT 13: Canadian Advertising Market by Medium (2020):
Percentage Breakdown of Ad Spending for Digital, Print, Radio,
Television and Outdoor
Table 43: Canada Current & Future Analysis for Digital OOH by
Product – Billboard, Transit, Street Furniture and Other
Products – Independent Analysis of Annual Sales in US$ Billion
for the Years 2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 44: Canada Historic Review for Digital OOH by Product –
Billboard, Transit, Street Furniture and Other Products Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 45: Canada 13-Year Perspective for Digital OOH by Product –
Percentage Breakdown of Value Sales for Billboard, Transit,
Street Furniture and Other Products for the Years 2014, 2020 &
2027

Table 46: Canada Current & Future Analysis for Digital OOH by
Application – Outdoor and Indoor – Independent Analysis of
Annual Sales in US$ Billion for the Years 2020 through 2027 and
{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 47: Canada Historic Review for Digital OOH by Application –
Outdoor and Indoor Markets – Independent Analysis of Annual
Sales in US$ Billion for Years 2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 48: Canada 13-Year Perspective for Digital OOH by
Application – Percentage Breakdown of Value Sales for Outdoor
and Indoor for the Years 2014, 2020 & 2027

Table 49: Canada Current & Future Analysis for Digital OOH by
Vertical – Commercial, Infrastructural, Institutional and Other
Verticals – Independent Analysis of Annual Sales in US$ Billion
for the Years 2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 50: Canada Historic Review for Digital OOH by Vertical –
Commercial, Infrastructural, Institutional and Other Verticals
Markets – Independent Analysis of Annual Sales in US$ Billion
for Years 2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 51: Canada 13-Year Perspective for Digital OOH by
Vertical – Percentage Breakdown of Value Sales for Commercial,
Infrastructural, Institutional and Other Verticals for the
Years 2014, 2020 & 2027

JAPAN
Advertising Market Overview
EXHIBIT 14: Japanese Advertising Market by Medium (2020):
Percentage Breakdown of Ad Spending for Digital, Print, Radio,
Television and Outdoor
Table 52: Japan Current & Future Analysis for Digital OOH by
Product – Billboard, Transit, Street Furniture and Other
Products – Independent Analysis of Annual Sales in US$ Billion
for the Years 2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 53: Japan Historic Review for Digital OOH by Product –
Billboard, Transit, Street Furniture and Other Products Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 54: Japan 13-Year Perspective for Digital OOH by Product –
Percentage Breakdown of Value Sales for Billboard, Transit,
Street Furniture and Other Products for the Years 2014, 2020 &
2027

Table 55: Japan Current & Future Analysis for Digital OOH by
Application – Outdoor and Indoor – Independent Analysis of
Annual Sales in US$ Billion for the Years 2020 through 2027 and
{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 56: Japan Historic Review for Digital OOH by Application –
Outdoor and Indoor Markets – Independent Analysis of Annual
Sales in US$ Billion for Years 2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 57: Japan 13-Year Perspective for Digital OOH by
Application – Percentage Breakdown of Value Sales for Outdoor
and Indoor for the Years 2014, 2020 & 2027

Table 58: Japan Current & Future Analysis for Digital OOH by
Vertical – Commercial, Infrastructural, Institutional and Other
Verticals – Independent Analysis of Annual Sales in US$ Billion
for the Years 2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 59: Japan Historic Review for Digital OOH by Vertical –
Commercial, Infrastructural, Institutional and Other Verticals
Markets – Independent Analysis of Annual Sales in US$ Billion
for Years 2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 60: Japan 13-Year Perspective for Digital OOH by Vertical –
Percentage Breakdown of Value Sales for Commercial,
Infrastructural, Institutional and Other Verticals for the
Years 2014, 2020 & 2027

CHINA
Advertising Market Overview
EXHIBIT 15: Chinese Advertising Market by Medium (2020):
Percentage Breakdown of Ad Spending for Digital, Print, Radio,
Television and Outdoor
Digital Format Challenges Static Billboard Advertising
Regulatory Issues
Table 61: China Current & Future Analysis for Digital OOH by
Product – Billboard, Transit, Street Furniture and Other
Products – Independent Analysis of Annual Sales in US$ Billion
for the Years 2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 62: China Historic Review for Digital OOH by Product –
Billboard, Transit, Street Furniture and Other Products Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 63: China 13-Year Perspective for Digital OOH by Product –
Percentage Breakdown of Value Sales for Billboard, Transit,
Street Furniture and Other Products for the Years 2014, 2020 &
2027

Table 64: China Current & Future Analysis for Digital OOH by
Application – Outdoor and Indoor – Independent Analysis of
Annual Sales in US$ Billion for the Years 2020 through 2027 and
{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 65: China Historic Review for Digital OOH by Application –
Outdoor and Indoor Markets – Independent Analysis of Annual
Sales in US$ Billion for Years 2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 66: China 13-Year Perspective for Digital OOH by
Application – Percentage Breakdown of Value Sales for Outdoor
and Indoor for the Years 2014, 2020 & 2027

Table 67: China Current & Future Analysis for Digital OOH by
Vertical – Commercial, Infrastructural, Institutional and Other
Verticals – Independent Analysis of Annual Sales in US$ Billion
for the Years 2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 68: China Historic Review for Digital OOH by Vertical –
Commercial, Infrastructural, Institutional and Other Verticals
Markets – Independent Analysis of Annual Sales in US$ Billion
for Years 2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 69: China 13-Year Perspective for Digital OOH by Vertical –
Percentage Breakdown of Value Sales for Commercial,
Infrastructural, Institutional and Other Verticals for the
Years 2014, 2020 & 2027

EUROPE
Table 70: Europe Current & Future Analysis for Digital OOH by
Geographic Region – France, Germany, Italy, UK, Spain, Russia
and Rest of Europe Markets – Independent Analysis of Annual
Sales in US$ Billion for Years 2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 71: Europe Historic Review for Digital OOH by Geographic
Region – France, Germany, Italy, UK, Spain, Russia and Rest of
Europe Markets – Independent Analysis of Annual Sales in US$
Billion for Years 2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 72: Europe 13-Year Perspective for Digital OOH by
Geographic Region – Percentage Breakdown of Value Sales for
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets for Years 2014, 2020 & 2027

Table 73: Europe Current & Future Analysis for Digital OOH by
Product – Billboard, Transit, Street Furniture and Other
Products – Independent Analysis of Annual Sales in US$ Billion
for the Years 2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 74: Europe Historic Review for Digital OOH by Product –
Billboard, Transit, Street Furniture and Other Products Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 75: Europe 13-Year Perspective for Digital OOH by Product –
Percentage Breakdown of Value Sales for Billboard, Transit,
Street Furniture and Other Products for the Years 2014, 2020 &
2027

Table 76: Europe Current & Future Analysis for Digital OOH by
Application – Outdoor and Indoor – Independent Analysis of
Annual Sales in US$ Billion for the Years 2020 through 2027 and
{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 77: Europe Historic Review for Digital OOH by Application –
Outdoor and Indoor Markets – Independent Analysis of Annual
Sales in US$ Billion for Years 2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 78: Europe 13-Year Perspective for Digital OOH by
Application – Percentage Breakdown of Value Sales for Outdoor
and Indoor for the Years 2014, 2020 & 2027

Table 79: Europe Current & Future Analysis for Digital OOH by
Vertical – Commercial, Infrastructural, Institutional and Other
Verticals – Independent Analysis of Annual Sales in US$ Billion
for the Years 2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 80: Europe Historic Review for Digital OOH by Vertical –
Commercial, Infrastructural, Institutional and Other Verticals
Markets – Independent Analysis of Annual Sales in US$ Billion
for Years 2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 81: Europe 13-Year Perspective for Digital OOH by
Vertical – Percentage Breakdown of Value Sales for Commercial,
Infrastructural, Institutional and Other Verticals for the
Years 2014, 2020 & 2027

FRANCE
Table 82: France Current & Future Analysis for Digital OOH by
Product – Billboard, Transit, Street Furniture and Other
Products – Independent Analysis of Annual Sales in US$ Billion
for the Years 2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 83: France Historic Review for Digital OOH by Product –
Billboard, Transit, Street Furniture and Other Products Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 84: France 13-Year Perspective for Digital OOH by Product –
Percentage Breakdown of Value Sales for Billboard, Transit,
Street Furniture and Other Products for the Years 2014, 2020 &
2027

Table 85: France Current & Future Analysis for Digital OOH by
Application – Outdoor and Indoor – Independent Analysis of
Annual Sales in US$ Billion for the Years 2020 through 2027 and
{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 86: France Historic Review for Digital OOH by Application –
Outdoor and Indoor Markets – Independent Analysis of Annual
Sales in US$ Billion for Years 2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 87: France 13-Year Perspective for Digital OOH by
Application – Percentage Breakdown of Value Sales for Outdoor
and Indoor for the Years 2014, 2020 & 2027

Table 88: France Current & Future Analysis for Digital OOH by
Vertical – Commercial, Infrastructural, Institutional and Other
Verticals – Independent Analysis of Annual Sales in US$ Billion
for the Years 2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 89: France Historic Review for Digital OOH by Vertical –
Commercial, Infrastructural, Institutional and Other Verticals
Markets – Independent Analysis of Annual Sales in US$ Billion
for Years 2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 90: France 13-Year Perspective for Digital OOH by
Vertical – Percentage Breakdown of Value Sales for Commercial,
Infrastructural, Institutional and Other Verticals for the
Years 2014, 2020 & 2027

GERMANY
Advertising Market Overview
EXHIBIT 16: German Advertising Market by Medium (2020):
Percentage Breakdown of Ad Spending for Digital, Print, Radio,
Television and Outdoor
Outdoor Spending Still Insignificant
Table 91: Germany Current & Future Analysis for Digital OOH by
Product – Billboard, Transit, Street Furniture and Other
Products – Independent Analysis of Annual Sales in US$ Billion
for the Years 2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 92: Germany Historic Review for Digital OOH by Product –
Billboard, Transit, Street Furniture and Other Products Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 93: Germany 13-Year Perspective for Digital OOH by
Product – Percentage Breakdown of Value Sales for Billboard,
Transit, Street Furniture and Other Products for the Years
2014, 2020 & 2027

Table 94: Germany Current & Future Analysis for Digital OOH by
Application – Outdoor and Indoor – Independent Analysis of
Annual Sales in US$ Billion for the Years 2020 through 2027 and
{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 95: Germany Historic Review for Digital OOH by
Application – Outdoor and Indoor Markets – Independent Analysis
of Annual Sales in US$ Billion for Years 2014 through 2019 and
{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 96: Germany 13-Year Perspective for Digital OOH by
Application – Percentage Breakdown of Value Sales for Outdoor
and Indoor for the Years 2014, 2020 & 2027

Table 97: Germany Current & Future Analysis for Digital OOH by
Vertical – Commercial, Infrastructural, Institutional and Other
Verticals – Independent Analysis of Annual Sales in US$ Billion
for the Years 2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 98: Germany Historic Review for Digital OOH by Vertical –
Commercial, Infrastructural, Institutional and Other Verticals
Markets – Independent Analysis of Annual Sales in US$ Billion
for Years 2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 99: Germany 13-Year Perspective for Digital OOH by
Vertical – Percentage Breakdown of Value Sales for Commercial,
Infrastructural, Institutional and Other Verticals for the
Years 2014, 2020 & 2027

ITALY
Table 100: Italy Current & Future Analysis for Digital OOH by
Product – Billboard, Transit, Street Furniture and Other
Products – Independent Analysis of Annual Sales in US$ Billion
for the Years 2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 101: Italy Historic Review for Digital OOH by Product –
Billboard, Transit, Street Furniture and Other Products Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 102: Italy 13-Year Perspective for Digital OOH by Product –
Percentage Breakdown of Value Sales for Billboard, Transit,
Street Furniture and Other Products for the Years 2014, 2020 &
2027

Table 103: Italy Current & Future Analysis for Digital OOH by
Application – Outdoor and Indoor – Independent Analysis of
Annual Sales in US$ Billion for the Years 2020 through 2027 and
{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 104: Italy Historic Review for Digital OOH by Application –
Outdoor and Indoor Markets – Independent Analysis of Annual
Sales in US$ Billion for Years 2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 105: Italy 13-Year Perspective for Digital OOH by
Application – Percentage Breakdown of Value Sales for Outdoor
and Indoor for the Years 2014, 2020 & 2027

Table 106: Italy Current & Future Analysis for Digital OOH by
Vertical – Commercial, Infrastructural, Institutional and Other
Verticals – Independent Analysis of Annual Sales in US$ Billion
for the Years 2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 107: Italy Historic Review for Digital OOH by Vertical –
Commercial, Infrastructural, Institutional and Other Verticals
Markets – Independent Analysis of Annual Sales in US$ Billion
for Years 2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 108: Italy 13-Year Perspective for Digital OOH by
Vertical – Percentage Breakdown of Value Sales for Commercial,
Infrastructural, Institutional and Other Verticals for the
Years 2014, 2020 & 2027

UNITED KINGDOM
Advertising Market Data
EXHIBIT 17: UK Advertising Market by Medium (2020): Percentage
Breakdown of Ad Spending for Digital, Print, Radio, Television
and Outdoor
Table 109: UK Current & Future Analysis for Digital OOH by
Product – Billboard, Transit, Street Furniture and Other
Products – Independent Analysis of Annual Sales in US$ Billion
for the Years 2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 110: UK Historic Review for Digital OOH by Product –
Billboard, Transit, Street Furniture and Other Products Markets –
Independent Analysis of Annual Sales in US$ Billion for Years
2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 111: UK 13-Year Perspective for Digital OOH by Product –
Percentage Breakdown of Value Sales for Billboard, Transit,
Street Furniture and Other Products for the Years 2014, 2020 &
2027

Table 112: UK Current & Future Analysis for Digital OOH by
Application – Outdoor and Indoor – Independent Analysis of
Annual Sales in US$ Billion for the Years 2020 through 2027 and
{3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 113: UK Historic Review for Digital OOH by Application –
Outdoor and Indoor Markets – Independent Analysis of Annual
Sales in US$ Billion for Years 2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 114: UK 13-Year Perspective for Digital OOH by
Application – Percentage Breakdown of Value Sales for Outdoor
and Indoor for the Years 2014, 2020 & 2027

Table 115: UK Current & Future Analysis for Digital OOH by
Vertical – Commercial, Infrastructural, Institutional and Other
Verticals – Independent Analysis of Annual Sales in US$ Billion
for the Years 2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 116: UK Historic Review for Digital OOH by Vertical –
Commercial, Infrastructural, Institutional and Other Verticals
Markets – Independent Analysis of Annual Sales in US$ Billion
for Years 2014 through 2019 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 117: UK 13-Year Perspective for Digital OOH by Vertical –
Percentage Breakdown of Value Sales for Commercial,
Infrastructural, Institutional and Other Verticals for the
Years 2014, 2020 & 2027

SPAIN
Advertising Market Data
EXHIBIT 18: Spanish Advertising Market by Medium (2020):
Percentage Breakdown of Ad Spending for Digital, Print, Radio,
Television and Outdoor
Table 118: Spain Current & Future Analysis for Digital OOH by
Product – Billboard, Transit, Street Furniture and Other
Products – Independent Analysis of Annual Sales in US$ Billion
for the Years 2020 through 2027 and {3620381a13159a468e49440759e066b806585052159d280f445194d667fac272} CAGR

Table 119: Spain Historic Review for Digital OOH by Product –

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